PERSONAL CORE BRANDINGSM

Too often we look for solutions from outside sources, rather than within ourselves. Guess what – you’ve already got the answers you need! Personal Core BrandingSM is a dynamic process that connects who you are with what you want to achieve. Applying the principles of branding to people, it is a valuable tool for:

• Senior Executives and "High Potential" talent, to strengthen leadership performance
• Entrepreneurs and Business Owners, to launch and build profitable businesses
• Professionals, to transition to a new career

We believe that when you are aligned with your core, you are more focused, energized and purposeful. As a result, you offer greater value, create more impact, and more effectively achieve your goals.

Personal Core BrandingSM includes a five point path to success:

OUR COACHING ENGAGEMENT PROCESS

We customize our coaching engagements for companies according to their specific needs. In some instances, ongoing coaching support is offered as “maintenance” to reinforce desired behavioral changes. In order to execute a successful coaching program, there must be 100%:

• agreement that there truly is a need for coaching
• voluntary participation
• buy-in to the process
• commitment to completing assignments between coaching sessions
• willingness to provide data to evaluate ROI

With these parameters in place, measuring the progress and coaching program effectiveness will be greatly enhanced. Once there is a total commitment to the above criteria, our coaching engagements follow this process:

Phase 1: Assess

• 360 Self-assessments given to establish performance benchmarks
• clarify business needs that the coaching engagement will address
• client buy-in and commitment to provide data to evaluate coaching effectiveness
• clearly define roles and responsibilities for coach and each client
• match the right coach to each participant
• orientation session to explain the process and expectations

Phase 2: Execute

• weekly or bi-weekly coaching sessions, at least one hour each
• set goals in key priority areas*: e.g. productivity, operational efficiency, direct cost reduction, retention of key employees, customer satisfaction

  * # contingent on length of engagement

• develop action planning

As part of the coaching program, assignments will be given between each session to promote momentum and motivation to achieve goals. Commitment to these assignments is essential to favorable performance outcomes.

Phase 3: Analyze

• progress report will be given midway through the engagement to ensure that participants are on track with their commitments
• final reporting after six months or completion of program

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To learn more, please contact us

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